The Future of Tires

Tire Technology Expo 2026 is set to take place at the Deutsche Messe in Hannover, Germany, on March 3-5, 2026. Among all the happenings and exhibits will be a very interesting opening session on March 3rd that is meant to set the tone for the Expo.

The session will bring together key perspectives on three realities that tire manufacturers are dealing with nowadays:

• How vehicles are evolving

• How materials and supply chains must transform

• How the tire industry is responding to sustainability issues

Keynote speakers from Continental, Michelin and the Tire Industry Project (TIP) will delve into autonomous mobility solutions, polymer advancements, scientific research into tire and road wear particles, and other details. The session aims to provide a snapshot of where tire technology is heading, and what it will take to get there. We’re certainly looking forward to it!

Session details can be found in this overview article on the Tire Technology International website.